Manual Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Free download. Book file PDF easily for everyone and every device. You can download and read online Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line file PDF Book only if you are registered here. And also you can download or read online all Book PDF file that related with Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line book. Happy reading Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Bookeveryone. Download file Free Book PDF Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line at Complete PDF Library. This Book have some digital formats such us :paperbook, ebook, kindle, epub, fb2 and another formats. Here is The CompletePDF Book Library. It's free to register here to get Book file PDF Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Pocket Guide.

Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businessesExplains how to balance social and business goalsAuthor Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and president of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With "Good Works, " you'll find that you can generate significant resources for your cause while achieving financial success.

View all copies of this ISBN edition:. Synopsis About this title Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!

Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works , you'll find that you can generate significant resources for your cause while achieving financial success.

From the Back Cover : How to find your cause, create winning campaigns—and keep the cynics at bay! Its pages are full of step-by-step guidance on effectively executing marketing and corporate-level campaigns, including how to: Persuade consumers to join your company in supporting a good cause Support product sales and consumer engagement by linking them to donations Encourage and organize employees to donate their time and talents to your cause Change the way you do business to achieve a worthwhile social outcome Deal with the inevitable cynics and critics Good Works!

From the Inside Flap : People who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Buy New Learn more about this copy.


  • An Invitation to Cognitive Science: Visual Cognition?
  • Good Works!: Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line.
  • Samankaltaisia e-kirjoja!
  • Universal Grammar and the Second Language Classroom!
  • 8 Books That Will Help You Build Better Community Service Events.

Other Popular Editions of the Same Title. Search for all books with this author and title. Customers who bought this item also bought. Stock Image.


  • How to Draw in Pen and Ink, A Step by Step Guide.
  • Good Works! Free Summary by Philip Kotler et al..
  • Boundaries with Kids: When to Say Yes, How to Say No.
  • Two Spirit People: American Indian Lesbian Women and Gay Men!
  • The Revolution in Geology from the Renaissance to the Enlightenment (GSA Memoir 203).
  • Tourism Geography: A New Synthesis (Routledge Contemporary Human Geography Series).

Seller Rating:. Published by John Wiley and Sons.

Other Popular ISDP Products In Business & Management

Published by Holiday House. New Paperback Quantity Available: New Quantity Available: 1. New Hardcover Quantity Available: 1. Published by Wiley Book Depository hard to find London, United Kingdom. Philip Kotler. Published by John Wiley and 38; Sons New Quantity Available: International Edition.


  • Featured channels;
  • Good Works!: Marketing and Corporate Initiatives that Build a Better World and the Bottom Line;
  • Download Product Flyer.
  • Japans foreign policy maturation: a quest for normalcy.

Published by Wiley. There are more copies of this book View all search results for this book. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Preview — Good Works! Good Works! David Hessekiel. Nancy Lee. Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause an Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world.

Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends.

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works , you'll find that you can generate significant resources for your cause while achieving financial success.

Get A Copy. Hardcover , pages. Published June 5th by Wiley first published January 1st More Details Friend Reviews. To see what your friends thought of this book, please sign up.

Using Corporate Philanthropy Programs for Employee Engagement & Retention

To ask other readers questions about Good Works! Lists with This Book. This book is not yet featured on Listopia. Community Reviews. Showing Rating details.

Part 1: Not Your Mother's Cause Marketing

More filters. Sort order. Jun 25, Vishal Kale rated it really liked it.